Mineral Sunscreen that rubs in clear

Certified SPF30 Natural Sunscreen with Manuka Honey

Balms for lips, body & face

A balm for every adventure

Solid moisturiser - Body bar

Solid blocks of buttery goodness

RECOVER with Magnesium & Muscle Rubs

Relief - Restore - Relax

Solid Haircare

Natural Shampoo & Conditioner Bars

Botanical Skincare, Oils & Pink Clay Mask

Soothe & Hydrate

Soap Saver

Use every last bit of your soap or solid shampoo & conditioner.

Gift Packs

Ama Gift Packs make giving easy

"These are my new favourite beauty products - leaving my hair soft and shiny. I had hesitated about solid hair products because thought they'd be messy - but not at all and The Ama Life shampoo and conditioner both come in their own tins. " Deb

"Absolutely love this product. My 8 month old baby girl has eczema and after buying products from pharmacies nothing was working. After some searching, I came across the Ama life and I only wish I had found this sooner, not even a week of using this, her little face has cleared up so much already. thank you soooo much guys." Chloe

"I love the solid moisturiser. It healed the cracks in the tops of my knuckles that happens every winter. I also love the smell and feel of the moisturiser. I will be buying more." Ngaire

"Such wonderful products...the 'SOOTHE' Kawa Kawa balm worked a treat on the unexplained incredibily itchy skin rash that had been bugging me for a couple of weeks." Geraldine

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Bowel Cancer New Zealand

We're supporting Bowel Cancer this June by Moving Our Butt!

Bowel cancer is the second highest cause of cancer death in New Zealand. It kills as many New Zealanders as breast and prostate cancer combined, and it can affect anyone at any age. But it is treatable – and beatable – if it’s detected early enough.

Fundraising for Clubs, Individuals or Schools

Contactless Fundraising! We think we’ve got the fundraising mix just right! It’s all online - no product to hold, payments to take or deliveries to make.


Get to know some of our AMA - ambassadors and be inspired to get outside your comfortzone.

About the New Zealand Suncare Initiative

The New Zealand Suncare Initiative is a special interest group established by Cosmetics New Zealand in 2021 to motivate Kiwis to be sun safe, by bringing balance and dimension to the narrative around sunscreen products and sun safety behaviour. 

Members of the New Zealand Suncare Initiative span international and local sunscreen brands united in championing safe sunscreen in New Zealand.