Sara Cohen is the owner of @hakinakina.active and living with stage 4 cancer.We wanted to show our support for Sara as she embodies The Ama Life attitude...

Āma - Nature’s Armour Sunscreen  A high quality, sustainable and natural sunscreen that works is finally here! As a beach lover and avid swimmer, sunscreen...

The New Zealand Suncare Initiative is a special interest group established by Cosmetics New Zealand in 2021 to motivate Kiwis to be sun safe, by...

Ama is all about natural support and going back to the healing powers that Papatūānuku provides us with. Having recently released our Sports Recovery range,...

Put a bar where your bottle is! Here are our top 5 reasons to drop the lotion, change a habit and find a love for...

Do you love to spend your time adventuring around?  So do we! We call it “the Ama life”! As part of our journeys we saw...

Ever wandered what it's like to be a touring surfer?  Not just the competition, the hours in the water or the awesome sponsorships.  But what...

Boards check, kites check, buddies check, swell check, wind check .... we're off to our favourite playground in the Far North.  Epic. https://vimeo.com/124598910 (it's long...