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Sara's Story - Supporting Sara Cohen

Sara Cohen is the owner of @hakinakina.active and living with stage 4 cancer.We wanted to show our support for Sara as she embodies The Ama Life attitude by showing strength and resilience in the f...

Nature's Armour Sunscreen

Āma - Nature’s Armour Sunscreen  A high quality, sustainable and natural sunscreen that works is finally here! As a beach lover and avid swimmer, sunscreen is something that I use regularly and n...

Cosmetics New Zealand Suncare Initiative

The New Zealand Suncare Initiative is a special interest group established by Cosmetics New Zealand in 2021 to motivate Kiwis to be sun safe, by bringing balance and dimension to the narrative arou...

Marvelous Magnesium

Ama is all about natural support and going back to the healing powers that Papatūānuku provides us with. Having recently released our Sports Recovery range, and seeing how the Relief, Relax and Res...

Why choose a solid moisturiser?

Who the Ama are we?

Mexico – El Salvador 2016 by Paige Hareb

Long weekends .... how do you spend yours?